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News & Events

Innovations in Marketing workshop

Date: November 22nd, 09:00 - 13:30

The University of Northampton Innovation Centre

The Enterprise Europe Network in Partnership with the Velocity Growth Hub is organising a workshop designed to bring business leaders bang up to date with the very lastest thinking in Marketing.

Who is it for?

Aspirational leaders and managers of small and medium sized Business 2 Business companies based in Northamptonshire (5+ employees). This is a workshop for businesses who have already invested in marketing and have all the basics in place and now wish to ensure they are keeing pace with change in this fast moving discipline.

Why attend?

This workshop is designed to bring business leaders and managers up to date with the very latest thinking in B2B Marketing.  If you are serious about improving your business growth through more effective use of marketing in its wider context, this workshop is a must for you.

What will be covered?

This is NOT a "how to" workshop for marketing people, but rather it's a "Strategic" workshop for business leaders that looks at how they should be thinking strategically about their marketing, planning and resourcing in order to gain maximum effect.

  • Market Strategy: Market Positioning
  • Customer Value Propositions
  • The Importance of Brand
  • CRM & Data: Content Marketing
  • Digital Marketing: Social Media
  • Marketing Communications Strategy

The workshop will consider marketing in its wider context and not just marketing communications to ensure attendees get a true feel for how they can best use this most powerful of all business disciplines to drive business growth.


How to register

For details on the Agenda and to book a free place visit:

For further information call us on 0755 742 5500 or email

Places are limited so book early to avoid disappointment.

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